Opini Publik dan Persepsi Pemilih Terhadap Pencalonan Pasangan Airin Rachmi Diany Dan Ade Sumardi Pada Pilgub Banten Tahun 2024

Abstract

The 2024 Banten gubernatorial election has become a significant focal point due to the candidacy of Airin Rachmi
Diany and Ade Sumardi, particularly in the context of dynastic politics that have long shaped the region’s political
dynamics. This research aims to analyze public opinion and voter perceptions of this pair of candidates. Using
descriptive qualitative methods and in-depth interviews, primary data was obtained from voters in Banten,
supported by secondary document analysis such as media coverage and survey results.The results showed that
voters' perceptions were fragmented. A correlation has been demonstrated between educational background and
stance on dynastic politics, with highly educated individuals exhibiting a tendency towards critical evaluation of
such phenomena. Conversely, individuals with limited formal education demonstrate a greater inclination to
prioritize tangible outcomes. The support for Airin-Ade is predominantly influenced by their documented
achievements; however, the prevailing social stigma associated with political dynasties poses a substantial challenge,
particularly among the younger demographic, which exhibits a pronounced aversion to the prevailing influence of
family politics. The mass media has been identified as a pivotal factor in shaping public opinion, exerting its influence
through both positive and negative forms of coverage. In conclusion, while the concept of political dynasty carries a
stigma, the Airin-Ade pair can garner support by underscoring individual capabilities, articulating a concrete vision
and mission, and employing digital-based communication strategies to engage young and critical voters.